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Team
Our comprehensive suite of professionals caters to a diverse team, ranging from seasoned optimization experts to renowned engineers.

Theodor Fågelström
Founder, CEO & CRO
Theodor Fågelström is the visionary behind AiFly, bringing over two decades of expertise in conversion optimization. As Founder, CEO, and CRO Expert, Theodor combines innovative AI technology with deep human insight to help businesses maximize their online performance. His passion for driving conversions has made AiFly a trusted name in the industry.

Nicklas Sten
Engineering Manager
Nicklas Sten leads AiFly’s engineering team with a focus on innovation and excellence. As Engineering Manager, he brings extensive experience in developing cutting-edge solutions that drive conversion optimization. Nicklas’s technical expertise and leadership ensure that AiFly remains at the forefront of AI-driven advancements, delivering exceptional results for our clients.

Per Karlsson
UX & CRO
Per Karlsson, our UX & CRO Specialist, is dedicated to creating seamless user experiences that drive conversions. With a keen eye for design and a deep understanding of user behavior, Per leverages his expertise to optimize website performance and enhance customer journeys. His innovative approach ensures that AiFly clients achieve the highest possible conversion rates.

Ivan Andersson
CRO & Project Manager
Ivan Andersson, our CRO & Project Manager, excels at overseeing projects that enhance conversion rates and drive growth. With a strategic mindset and a deep understanding of optimization techniques, Ivan ensures that each project is executed flawlessly from start to finish. His commitment to excellence helps AiFly deliver outstanding results for our clients.